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2025 CONFERENCE PROGRAM

Last updated: 15/10/2025


Plenary conference – October 21st, 2025

Welcome and official opening

  • Javier Pujol

    Remarks by Javier Pujol, President at Sernauto

  • Stephane Castet

    Address by Stéphane Castet, CEO at abe - advanced business events

Resilience and competitiveness of the automotive supply chain - PwC report of the automotive industry

  • Geopolitics, China, and Electrification: Key Challenges for the Sector
  • Manuel Diaz Delgado

    Manuel Díaz, Partner at PwC

Panel: a new geopolitical landscape

  • Geopolitical Situation: Threats and Opportunities
  • How to Address Export Tariffs: New Alternative Markets
  • The Path Toward Decarbonization
  • Q&A
  • Manuel Diaz Delgado

    Manuel Díaz, Partner at PwC (Moderator)

  • Lorea Artistizabal

    Lorea Aristizabal,  Director of Corporate Development at CIE Automotive

  • Ricardo Olalla Guerra

    Ricardo Olalla, VP Mobility Solutions at Bosch

  • Ricardo Olalla Guerra

    Marc Riera, VP of Purchasing at SEAT

  • Ricardo Olalla Guerra

    Pablo Méndez, Procurement Head Iberia at Renault Group

Closing remarks 

  • Jordi Hereu

    Jordi García, Secretary of State from Government of Spain

  • Jordi Hereu

    Jose Portilla, CEO at Sernauto

Cocktail reception

Workshop - Hexagon | NEXTSENSE

  • Jordi Hereu

    Felix Müller, Sales Manager at Hexagon | NEXTSENSE

Agility as strategic engine and talent management in the auto industry

  • Jordi Hereu

    Stefanie Henkel, EV Profitability and Optimization Assistant at General Motors

Workshop - Bosch Manufacturing Solutions: Maximizing productivity with process control and HMI diagnostics

  • Jordi Hereu

    Elena Pérez, Innovation & Sales Project Leader at Bosch Manufacturing Solutions

Workshop - What can you do with data? A problem solving case study

  • Jordi Hereu

    Tiago Sacchetti, Iberian Director at Bosch Industry Consulting